Tuesday, July 29, 2008
Well, it looks like AMC's $25 million ad campaign for "Mad Men" season two actually worked. The season premiere drew an average of 1.9 million viewers, more than double the season one average of 950,000, and it nearly tripled the season one average in the 18-49 demo. That's still a pretty small number compared to basic cable hits like "The Closer" or timeslot rivals "In Plain Sight" and "Army Wives," let alone broadcast network stuff, but for AMC, it's not too shabby.
Posted by Alan Sepinwall at 10:43 AM