"What do women want?" ad exec Don Draper asks his boss Roger in the middle of a workday.
"Who cares?" Roger shrugs, and takes another long drink from his whiskey glass.
Welcome to Madison Avenue, 1960 and the world of "Mad Men," a swinging new drama about an age when men were men, women were supplicant, and fulfillment was just a jingle away.
As Don (Jon Hamm), a square-jawed uber-man who's rarely without a cigarette in one hand and a cocktail in the other, explains to a client, "Advertising is based on one thing: happiness. And you know what happiness is? Happiness is a new car. It's freedom from fear. It's a billboard by the side of the road that screams, with reassurance, that no matter what you're doing, you're okay. You are okay."
"Mad Men" is quite a bit more than okay. Created by Matthew Weiner, one of David Chase's lieutenants on "The Sopranos," the series is a devoted but candid recreation of the era.
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