So I called up a contact in the executive suite at one of the networks and mentioned I was working on a generic column about the winners and losers from the first week of the TV season.To read the full thing, click here.
"You can't do winners and losers yet!" he barked. "We don't know (euphemism)!"
The reason the networks don't know (euphemism) yet -- why they won't for another few weeks, in fact -- is because of a new Nielsen measurement introduced this year called Live Plus Seven Days, which measures both the live viewing and any playback by a TiVo or other digital video recorder within a week after a show first airs.
Wednesday, October 03, 2007
Today's other column takes an early look at the season's ratings and tries to figure out whether we can interpret anything at all from them:
Posted by Alan Sepinwall at 7:09 AM