"Why do we blog?" asks Dylan, the heroine of "Quarterlife," a new online drama from "thirtysomething" creators Marshall Herskovitz and Ed Zwick. "We blog to exist, therefore we... we are idiots."To read the full thing, click here.
Why do Herskovitz and Zwick blog? They blog to keep making their kind of show, therefore they... they are visionaries? Maybe?
"Quarterlife," about six friends and neighbors struggling to make sense of their 20s, was originally developed as a pilot (then called "1/4life") for ABC, where team HerskoZwick had previously produced not only "thirtysomething," but "My So-Called Life," "Relativity" and "Once and Again." The deal eventually fell through due to the famous creative differences, and even a few years ago, that would have been that.
But HerskoZwick weren't done with the idea yet, and there was this thing called the Internet (in case you haven't heard, it's a series of tubes) that was always hungry for new content. So "1/4life" has become "Quarterlife," a twice-weekly serial with its own Web site that's half devoted to the show - complete with the eight-minute episodes themselves, fictional blogs for the show's characters, real blogs for Herskovitz and Zwick, behind the scenes minutiae, etc. - and half to social networking. (It can get confusing whether you're making friends with another human being or a character, though I may just have trouble deciphering all the icons.)
Wednesday, November 14, 2007
Today's column takes a look at Quarterlife, the HerskoZwick TV-to-web (and maybe back-to-TV) drama:
Posted by Alan Sepinwall at 7:05 AM